AI-Augmented Digital System Builder
I turn scattered digital assets into one measurable revenue engine.
Next.js + Technical SEO + AI Automation. 16 years across hospitality, property, education and tech — based in Bali, remote-friendly, bilingual EN/ID.
About
The problem I fix
Most businesses don't have a traffic problem. They have a disconnected-systems problem. The website says one thing, SEO targets another, content goes nowhere, and analytics can't tell you which page actually made money. That's what I fix.
"AI-augmented" means one accountable person who designs the strategy, builds the code, runs the SEO, wires the automation, and reads the data — AI compresses the work, judgment stays human.
- One owner instead of four vendors
- Agency-level output at operator speed
- Every change tied to a number: impressions, leads, revenue
- You keep the system — assets, not dependency
Proof, not adjectives
The numbers behind the work
76,000+
Google impressions audited
337 underperforming pages found, 15 ranking top-6 with zero clicks
1,400+
pages fixed from a site-wide SEO bug
697 articles restored to rich-result eligibility
1,563
business information pages optimized
titles, meta, internal links, mobile
25+
production features shipped
Next.js, React, TypeScript
2
lead-capture funnels built end to end
GA4 + WhatsApp UTM attribution
16 years
a 5-brand hospitality & property portfolio
my own studio since 2010
How I work
Diagnose → Rebuild the system → Instrument it → Compound it
Short loops, visible numbers, no 40-slide decks.
- 01
Diagnose
Audit the site, the search data and the funnel to find where the system is actually broken.
- 02
Rebuild the system
Ship the website, SEO structure and automation as one connected system, not separate projects.
- 03
Instrument it
Wire GA4, Search Console and attribution so every page and change has a number attached.
- 04
Compound it
Keep iterating on what the data shows is working, and hand you a system you own.
Experience
Where this was built
Apr 2026–Present
Frontend Growth Engineer · SEO & CRO
Bali Zero (PT. Bayu Bali Nol)
Frontend growth system for Nuzantara, an AI-powered platform for company setup, visa and tax in Indonesia.
2010–Present
Founder
Velionexa (home of the Desainpedia studio)
Direct-booking sites, travel-intent SEO and automation for owner-operated businesses in Bali.
2022–2025
SEO & Web Master
Nyanyi Bali Development
Search and web for five brands across education, hospitality and property.
2021–2022
Digital Marketing Manager
MediaTech Indonesia
SEO, SEM and social for food, sustainability and education brands.
2018–2022
Digital Marketing Manager
Bali Diving
Technical SEO, schema and an integrated online booking system for a PADI 5-Star dive center.
2017–2018
Creative Designer & Ads Specialist
Fuji Home Japan
2012–2017
Motion Graphic Designer
Sky Garden Bali (PT. ESC Urban Food Station)
2009–2012
Earlier
IT operations, graphic design & pre-press, front-of-house
Where I learned that revenue is a queue, and a queue is a design problem.
Two former employers — Bali Diving and Koding Akademi — hired my studio back after I left.
Clients on retainer
Services
Where I plug in
Technical & Entity SEO
Site structure, schema and crawlability that let search engines understand and rank what you actually offer.
Next.js Web Development
Fast, accessible websites built in Next.js, React and TypeScript, designed to be measured from day one.
Conversion Optimization (CRO)
Turning existing traffic into leads and bookings by fixing the path between a click and a message.
GA4 & Search Console Measurement
Setting up analytics and attribution so every page and campaign has a number you can trust.
AI & Workflow Automation
Automating the repetitive parts of marketing and operations so the team can focus on judgment calls.
Brand & Visual Systems
Visual identity and design systems that keep a brand consistent across web, print and social.
Toolkit
Good fit if
You're a founder or a lean marketing team with real traffic but unclear ROI — or you need a growth engine built once, and built right.
Contact
Let's talk
Tell me what you are working with and what is not adding up. I read every message myself.